Companies · KMB · Household Products
What does Kimberly-Clark's price assume?
The margin the price assumes
Revenue grows as its record suggests; the operating margin is solved at today's price.
At $108.86 on November 11, 2026, with revenue shrinking 3.0% a year, the price assumes an operating margin of 32.5% by year 5.
The price assumes
32.5%
Operating margin by year 5, solved at the price
Its 10-year median
15.4%
Fiscal 2016–2025, adjusted for R&D and leases
Its industry
18.8%
Household Products, Damodaran Online, January 2026
The price assumes a margin above the company's own median and above its industry's.
The numbers behind the chart
| Fiscal year | Adjusted operating margin |
|---|---|
| 2016 | 18.4% |
| 2017 | 18.1% |
| 2018 | 12.0% |
| 2019 | 16.0% |
| 2020 | 16.8% |
| 2021 | 13.1% |
| 2022 | 13.4% |
| 2023 | 11.6% |
| 2024 | 16.7% |
| 2025 | 14.8% |
- Revenue growth, years 1 to 5
- −3.0% a yearFrom its own revenue growth, the lower of its 5- and 10-year rates (here the 5-year).SEC filings, revenue to fiscal 2025
- Margin path
- From today's margin to 32.5% by year 5Solved at the price. After that, the margin holds.
The growth the price assumes
The operating margin moves to its own median; revenue growth is solved at today's price.
At $108.86 on November 11, 2026, with an operating margin moving to its 10-year median of 15.4% by year 5, the price assumes revenue growth of 11.9% a year for 5 years, slowing to the riskfree rate by year 10.
The price assumes
11.9%
Revenue growth a year, years 1 to 5, solved at the price
Its 10-year growth
−1.2%
Revenue, a year on average, from its SEC filings
Its industry
8.1%
Household Products, five years, Damodaran Online, January 2026
The price assumes revenue growth above the company's own record and above its industry's.
The numbers behind the chart
| Fiscal year | Revenue growth |
|---|---|
| 2016 | −1.6% |
| 2017 | 0.3% |
| 2018 | 0.8% |
| 2019 | −0.2% |
| 2020 | 3.7% |
| 2021 | 1.6% |
| 2022 | 3.8% |
| 2023 | −15.0% |
| 2024 | −2.0% |
| 2025 | −2.1% |
- Operating margin
- From today's margin to 15.4% by year 5Its own 10-year median, held. After that, the margin holds.SEC filings, fiscal 2016-2025, the median operating margin adjusted for R&D and leases
- Revenue growth, years 1 to 5
- 11.9% a yearSolved at the price. From year 6, it slows each year to the riskfree rate by year 10.
The assumptions both views share
These are neutral settings, the same for every company. Each view holds them and solves for one driver at today's price.
- Reinvestment
- $2.21 of revenue for each $1 investedThe industry's sales-to-capital ratio: how much new capital growth needs.Damodaran Online, January 2026 industry data, Household Products
- Cost of capital
- 7.29%The return investors need for the risk: the industry's beta, the market's risk premium, and debt rated Aaa/AAA from its median margin, with a stated 5-year debt maturity. Built by the engine from the parts listed under Sources, each with its date.
- After year 10
- Growth at the riskfree rate, foreverNew investment earns its cost of capital and no more, so growth after year 10 adds no value, and the cost of capital moves to a mature company's.
Worth knowing
- Its filings report discontinued operations, so part of the record may be a business it no longer runs.
- The growth used is a decline: the lower of its 5- and 10-year revenue rates is negative.
This is a mechanical starting point with neutral assumptions, not a valuation. The story decides.
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Join the waitlistSources
- Price: Qualuation's records, close of November 11, 2026.
- 10-K for the period ended December 31, 2025, filed February 12, 2026 (SEC EDGAR, accession 0001628280-26-007567).
- 10-Q for the period ended June 30, 2026, filed August 4, 2026 (SEC EDGAR, accession 0001628280-26-052348).
- Margin record: SEC filings, fiscal 2016-2025, operating margin adjusted for R&D and leases.
- Industry margin: Damodaran Online, January 2026 industry data, Household Products, adjusted for R&D and leases.
- Revenue growth record: SEC filings, revenue, fiscal 2015-2025, the average yearly growth.
- Industry growth: Damodaran Online, January 2026 industry data, Household Products, revenue growth over five years.
- Sales to capital: Damodaran Online, January 2026 industry data, Household Products.
- US 10-year Treasury yield (FRED), October 29, 2026.
- Less the US default spread (Damodaran Online, July 2026).
- Industry beta, Household Products (Damodaran Online, January 2026).
- Equity risk premium (Damodaran Online, October 2026).
- Debt rated Aaa/AAA at its median margin (rating table, Damodaran Online, January 2026).
- The margin the price assumes: solved by the engine at the price on November 12, 2026, with the assumptions above.
- The growth the price assumes: solved by the engine at the price on November 12, 2026, with the margin at its median and the assumptions above.